Shankara Buildpro is undertaking a focused customer outreach program. It is reaching the customers through a number of modes.
Key customers like architects and interior designers are being proactively met. To build brand awareness, newspaper inserts have started on a consistent basis in many locations. Its “feet-on-street” has been further strengthened with direct involvement of senior executives in the process. Digital marketing through targeted mediums is being executed. Kiosk activities in housing colonies and gated communities is being strengthened.